Monthly Archives: July 2018

Free Small Business Marketing

In this article, I have 3 free small business marketing tips for you, because marketing shouldn’t have to set you back a bundle. And any one of them may make you a serious sum of money when you put them to work for you.

That’s a considerable promise, I know, but it’s one I stand behind and mean to keep.

But there is one warning: simply skimming through this article and “learning about” these tips won’t do a thing for you. You actually have to roll your sleeves up and put them to work for you.

Free Small Marketing Tips No 1: Bump up your fees

There are probably three people in the whole world who commonly buy on price only (and you really don’t want them as clients anyway). The rest of us have better things to bother with, like suitability, trustworthiness, delivery time, excellence, service, back up and all the rest. In one analysis only 14% of participants said price was the most important factor for them; that means 86% of them had different, more weighty concerns.

If you tack on 10% to your prices from this moment on, I would be shocked if you experienced any decrease in sales at all. What you WILL see, though, is a significant increase in your profits (because that 10 % boost is all profit). Yeah, it’s conceivable the odd client or two will moan and put on the weeps about it and perhaps even go somewhere else… but if that happens, then they’ve done you a kindness. Price buyers are sheer murder to deal with and will in the end drive you to an early grave.

Free Small Marketing Tips No. 2: Become the media darling

Read the newspapers, both national and local, switch on the Television or tune in to the radio stations and you’ll see ‘expert’ after ‘expert’ wheeled on to give his or her thoughts on everything from daycare and chilblains, to party ideas and pork pies. But what gives these folks this ‘ace’ status and why are they in the news? Well, their authority status comes from the fact they’re simply in the news. That’s it. That’s the only difference between them and you.

Precisely how do they get there? Exactly how does this come about? By their contacting the local media and saying, essentially, “I’m an expert on thingamajigs, and I’ve got strategies and information on whatchamacallits your audience would definitely like and benefit from”.

This is all a hell of a lot easier than it seems and a lot less scary, too. Some years ago I had a regular monthly piece in the local monthly rag. It added up to possibly 30 minutes’ work a month to create, and yielded thousands of Euro in business.

Free Small Marketing Tips No. 3: Ask for referrals

Referred business is the most profitable business to get, and the easiest to close the sale on — because all the hard work of nurturing trust has been done for you by whomever referred the business to you. In my own business, I don’t take on private clients from anything BUT referrals, because the business is such top quality.

Alas, while we all love ’em… we don’t tend to do much to ensure we get lots of them.

Although we can change all this simply by asking our present customers and clients this simple question: “whom else do you know whom I may be able to help in the same way I’ve helped you?”. You could send that email or letter now and be getting more business within minutes.

You can also take this one step further and set the scene for recommendations at the beginning of your relationship with a new customer: “I grow my business with referrals. So if I do a great job for you I hope and expect you will recommend at least 3 people to me whom I may be able to help”. The majority of business owners are too intimidated to make this a stipulation of doing business with clients… although that’s their affair.

Utilizing Smart Phones For Business

Ever experienced going back home just because you left your mobile phone?

Life has never been easier since the advent of mobile phones. This is not only true for handling personal matters but also for business transactions. Executives can receive calls even though they are not at their office; marketing professionals can contact prospects; and procurement can conveniently communicate with suppliers. These were just some of the convenience brought by mobile phones.

As time goes by, technology advances. This just means more and more features that can be utilized to boost marketing efforts for your UK business.

As of Q1 2011, 48% of mobile phones in the UK are smartphones and sales are increasing too at an insane pace. It is not long before the smartphones will not only dominate traditional mobile phones but even make them obsolete.

What does this trend mean to businesses in UK?

It is very clear that marketing directed towards smartphones would definitely reach and penetrate our target market. The next question would be, “How can this be done?”

Here are some of current features of mobile phones and corresponding advantages for business marketing.

Traditional Call and Text

Since almost everyone if not all brings their mobile phones wherever they go, then the best way to reach someone is through his / her mobile phone. Telemarketing and SMS marketing would definitely be useful to reach mobile phones.

You can pro-actively market your business by either cold calling prospects or calling sales leads from marketing companies specializing in lead generation. If you opt for cold calling, you would need a marketing list or marketing database for your target market. There are marketing companies which also offer these databases at low prices.

On the other hand, you might prefer calling leads that are already pre-qualified, interested to know more about your product or service, or interested to avail your products right away. Lead generation companies can help you with sales leads that would suit your ideal target market.

SMS marketing is one cost effective option that can be utilized even by small businesses. At a very minimal cost you can let your market know about the existence of your business, promotional offers that you have, and have continued trade from existing customers. You can either do this in-house or have it outsourced to a marketing company. Doing this in-house would still require you to have marketing lists, SMS marketing system, and a set of personnels that would pull everything together. Another option is to have it outsourced and just sit back while the hot leads roll in from the SMS marketing campaign.

Internet Connectivity

This is one significant revolution in mobile phones. Your target market can now access your site anywhere they are. Features that used to be confined on computers are now literally available at the fingertip. It’s just a click away from any smartphone. This just means that investing on Search Engine Optimization (SEO) and Email blast would now yield higher return of investment for the business.

In the a generation where almost everything could be found through search engines like Google, it is very important to have your business listed online and see to it that your website appears on top of your competitors’. This is where SEO comes in. With SEO, you could increase traffic to your website and therefore, making your presence known to those who are looking for your products or services.

On the other hand, why just wait for customers to look for you if you can initiate customer relation by regularly sending something through their email? With features nowadays which integrate email to smartphones, your emails would reach your target market faster and more effectively.

Generally speaking, one of the marketing strategies mentioned above can make a lot of difference for the growth and prosperity of your business but implementing them side-by-side would yield better results because their results reinforce each other.

There’s also two (2) ways on how you can implement them. You may choose to gather all necessary resources and implement them on your own or have them done by businesses specializing in marketing. There is no clear answer to which would be a better choice. This would depend on the expertise of your personnel (both on marketing and management), financial limitations, and available resources.

As you can see, the revolution on mobile phones offers tremendous opportunities to business marketing. Customers are just out there waiting for you. Now, will you let the opportunity pass?

How to Improve Your Local Business

Do you know that local business marketing is not only meant for businesses that are using the internet and other technological tools to develop their universal path? Local marketing for a business is also sometimes referred to as local SEO. Generally, it is concentrated on the geographical places where you are running your business. It is considered as one of the best means to search businesses or people within your locality who are already trying to find your product or services.

Local marketing makes use of very similar techniques of any form of internet marketing. The only difference is that it includes a geographical component to its marketing strategies. This serves as the best way to make sure that your business is able to drive higher traffic and leads from customers and clients that are within the area in which you are operating your business. It is a form of business strategy in which you narrow down the focus of your internet marketing campaign. As a result, you are able to focus more on your specific target market and business prospects. But the question is how you will be able to do that. Well, there are many ways on how you can improve your local business marketing.

These are the top four strategies on how you can make your local business marketing even more effective:

1. Website – Some local businesses tend to take no notice of their sales assets. Do you know that your website is one of your greatest sales assets? It is said to be the only local business marketing tool that can greatly generate leads and profits to your business 24/7. A website is known to be a very effective way to boost up your sales and marketing campaign. Because of this, you must create a website that is especially designed based on your business. Remember that you want to grab the attention of your customers and prospects through your website.

2. Google Places – This is a vital requirement for any business that is just starting out its local business marketing campaign. The best part about Google Places is that it is easy and economical to use. Above all, it is a surefire means to make sure that your business finds its exact target prospects in the area where you are actually operating your business. If you wish to be on top of your competitors in your local market, then, you should take advantage of Google Places and use it to attract customers and improve your ranking in the local business marketing industry.

3. Business Directory Listings – This is also a crucial element in the success of any local business marketing campaign. There are numerous local business directory listings that are available. These internet directories are usually categorized geographically, specifically by state, province, or country. Using the business directory listing is a good way to obtain links from local sites, thereby improving not only your internet marketing strategy, but also your presence on the local business industry.

4. Building Backlinks to Your Website – It is undeniable that link building plays a great role in the success of any website. But sometimes link building can be a difficult task to some website owners and business operators. But if you will learn the tricks to successful link building, you will definitely enjoy the experience in the long run. Local business marketing can be successful by building backlinks to your website. In fact, it is considered as the easiest, cheapest and guaranteed way to build your local presence in your area. There are many tips and advice that are available on the internet regarding how you can effectively build backlinks to your website. Make sure you check out all these tips and advice to make sure that you get the competitive edge that you want in your local business marketing campaign.

Business Marketing Consultants

Point to Ponder

If you think that there is no need for you to hire some business marketing consultants because you only got a small business, then you could think twice for such decision. Unless if you have a business background and has proven yourself to excel in business without the advice of marketing consultant then you can go on and not hire a marketing consultant for your small business. However, the point here on why there is a need to hire the expertise of a marketing strategist for your business whether it is big or small is that you are not alone in the market and there could be ways that you have not known on how you would be able to entice the market into buying your products or the services that your company may provide.

Intense Competition

Even if your business is small you still need to seek wise advices from marketing strategist in order to stay alive in the market. There are small businesses today that bloom for the first two months of operation but then later became very cold in the market until it freeze and dissolve completely, it is because they have no exact marketing strategies and techniques on how they could become competitive in the market and excel. It is such a waste of money for capital as well as effort that after several months could turn out to no longer exist in the market. Competition in the market are really very intense and if you don’t have enough techniques and strategies in marketing you will really have some very hard time in keeping your business alive in the market.

Steady Endurance

You may wonder why there are small businesses in the market today that has endured the intense competition, there only chance in staying alive in the market is that they have business marketing consulting behind them that help them to have steady endurance in the market. Although their businesses are just small, with the help of the marketing consultants, they are able to figure out some ways on how to face the battle of competition in the market being equipped with the right strategies and techniques provided by their marketing consultants and stay victorious. So even if they are the smallest business among the big giants in the market, still their company will stand stronger because of the strong foundation of marketing that they may have.

Secret Armour

The short term and long term goals and the marketing strategies and techniques that the small businesses’ marketing strategist have provided them are the secret armours of these small businesses. As their marketing consulting have laid out to them both the short term goals and expectations for their companies, their consultants have also teach them some alternative courses of actions on how they are going to battle some crisis that may come their way. So, if you want to get the best armoury for your small business and stay victorious in the market, it is best that you hire the services of marketing consultants so that you will also be guided well with the marketing strategies and techniques that they will provide for your business.

Small Business Marketing

Small business marketing is just like any other type of marketing, despite what many people (including so-called marketing consultants) will tell you. There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small business effectively, you need to stop thinking of marketing as something you do once every now and again, and begin to think of it as something you need to do constantly. Many business will market themselves only when they realise the phone has stopped ringing, or the shop is empty. But this is the worst strategy to follow, and once you realise marketing is a process, your business will be much better for it, so so will your bank balance.

Three strategies for an effective small business marketing process

1. Create a marketing plan. If you really want to have a marketing process, you need a plan to follow. It doesn’t have to be complicated, but it should detail what you need to do every month, week, and sometimes every day. In effect, you are creating a marketing calendar, and then a plan to follow for the stuff that needs to be done regularly. This can be anything from a plan to send out a piece of direct mail or to run an ad in a magazine. Make the plan and stick to it.

2. Stick to your marketing plan. As mentioned above, you need a plan, and sometimes this can mean doing some marketing every single day. In fact, having a daily routine for your marketing is extremely effective, because it means you’re doing something constantly. One daily habit to get into is to send out an email to your customer list, since this can have a massive return on investment (ROI). Even better it’s quick to do, and cheap (almost free).

3. Keep going. You have to remember the effects of marketing don’t show themselves immediately, and the longer you do it, the more chance you have of success. You also need to remember the effects will increase over time, until each bit of marketing you do stands on the stuff you’ve already done, and that almost always makes for some very healthy profits.

This may seem a simple strategy to follow, but you may well be astounded at the results you get if you put it into practice and keep going. Just doing a few hours a week can make a big difference to your business, and within a year or so the effects can be incredible. The overall lesson is: don’t leave it until things get bad. Do it at all times (even in the good times) and watch your business thrive.